It was Paul Brainerd, Aldus's chairman, who gave the industry the name 'desktop publishing.' MacPublisher had been called 'electronic publishing,' after the industry then led by Atex Corporation, of which Brainerd had been a vice president. The Desktop Publishing industry exploded in the year 1985 with the introduction of the Apple LaserWriter printer in January and in July the 512K 'Fat Mac' and Aldus Corporation's PageMaker, which rapidly became the DTP industry standard software. QuickDraw was incorporated in the Pascal toolbox for the new Macintosh and had been the basis for MacPaint. MacPublisher was developed by Bob Doyle and distributed by Boston Software Publishers.īuilt on graphics primitives like QuickDraw that Bill Atkinson had originally developed for the Apple Lisa computer, MacPublisher included WYSIWYG layout for multi-column text and graphics.
DTP competitors Ready, Set, Go! and Aldus PageMaker were introduced in 1985 when Apple delivered the 512K Macintosh. MacPublisher was the first Desktop Publishing program for the Apple Macintosh, introduced in 1984, the same year that Apple introduced the Macintosh.
